Google Update: Page Experience
Just a little heads up if you don't already know...
Google is dropping a big algorithm update VERY SOON!
It was due to launch in May but Google have pushed back the release date to mid June.
This week, I will cover the update and tell you what it is, what Google will be looking for and how you can improve your website.
WHAT IS IT?
Google is launching an algorithm update which will look into a users experience on your website and use this as a ranking method for search engines.
WHAT WILL THEY BE LOOKING AT?
Here are just some of the vitals which Google will take into consideration...
1️⃣ Mobile usability
Google is now focussed on mobile-first indexing. Is your website truly mobile friendly?
2️⃣ Security issues
Ensure there are no security gaps in the form of malware on your website
3️⃣ HTTPS usage
HTTPS is the secure protocol for a website. It's important to Google that you demonstrate that your website is taking steps to protect users
4️⃣ Ad experience
While most non-publisher sites are unlikely to host ads, if it’s something you’re considering, ensure that the ads do not obstruct the user from navigating your site or make it difficult for them to read your content
Google will also look at the following:
➡️ Loading performance
➡️ Visual Stability
➡️ Page Speed
The Page Experience report (new to Google Search Console) will measure the percentage of URLs on a website that offer a good experience based on an evaluation of the above factors.
➡️ WANT TO REVIEW YOUR WEBSITE? ⬅️
To ensure that your website is fully optimised, KMedia offer website / SEO audits which will look at: