Facebook Shops: a new online shopping experience.
Why your business needs to be selling on Facebook Shops.
Facebook has always been about connecting you to what you love, whether that is to friends and family or brands and businesses. For a long time, users have been using Facebook to buy and sell products. They may have posted a status update telling their friends about something they have for sale or most recently, using Marketplace to reach a wider audience.
The social network wanted to make it easier for small businesses to sell their products online via another method other than perhaps their e-commerce website. They envisioned making selling and buying a more pleasurable, easier experience and that's why Facebook Shops was created.
Due to the current climate, many small businesses are struggling and with the closure of a lot of stores, many have had to quickly adapt their business and bring their products online. Facebook wanted to make shopping seamless and encourage anyone from a small business owner to a global brand to use their apps to keep their connection with customers. Their ultimate goal was to make buying and selling online easier.
Facebook have made it so easy for businesses to set up a single online store for their customers to access on both Facebook and Instagram, especially with it being free! You can choose the products you wish to sell from your catalogue and can customise the look and feel of your shop with a cover image and accent colours that reflect your brand identity.
This is hugely appealing to small businesses who perhaps don't have a large marketing budget but desperately needed another avenue to promote their amazing products for all to see.
To access Facebook Shops, all you need to do is visit your business' Facebook page or Instagram profile. To ensure customer service is retained there are also options available for users to message a business through Shops via WhatsApp, Messenger or Instagram Direct, just like they would be able to ask in a physical shop.
With Facebook also investing in other features across their range of apps like Instagram Shop, live shopping and more, right now is the perfect time to get your business online.
If you have any queries on how Facebook Shops works or would like help setting it up, please feel free to contact KMedia.