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  • KMedia UK

5 reasons to use Google My Business

Still on the fence as to whether you should use Google My Business to promote your business? Kim at The Singing VA shares her top 5 reasons why you should definitely get a listing.

1. It's free!

You don’t have to worry if you only have a small marketing budget: Google My Business (also known as GMB) is completely free to list on, which means you have nothing to lose! There are rumours that one day you may be charged to make use of this fantastic tool, so now is a great time to take advantage of what’s available without digging into your funds.

2. Visibility

If you’re a local business especially, then you should be using GMB because you are who it was made for. For searches such as ‘café near me’, Google My Business is king, and if you don’t have a listing, you might miss out on customers looking for your services right now or very soon.

Google (as well as most other major search engines) now sees most of its searches via mobile. Local My Business listings dominate here for phrases such as the one mentioned above. Do a quick search yourself and what do you see? A map followed by GMB listings! And it’s only after scrolling past those that you get to the more traditional results.

For searching on the desktop site, this is also important: while the results don’t take up as large a percentage as the screen compared to mobile, they are still prominent.

3. Quick information for your customers

People want information as quickly as possible, and the quicker they can get it, the better. When your listing shows up as a GMB result, there’s a whole host of information for your potential customer to find including reviews, photos, contact details, location, services and much more.

While this does have the disadvantage of not getting people onto your site, the benefits are likely to outweigh the cons. And, if you’ve set up your GMB account well, then there will be a link for visitors to quickly click through to your website anyway.

4. Reviews

There’s a LOT of competition out there now and reviews can be a great way of standing out from the crowd.

When you’re listed on Google My Business, you can encourage customers to leave reviews so that future potential customers can see what a great service and/or product you offer. Don’t forget to collect that feedback, too! Send a follow-up email directing past customers to leave a review, or leave flyers on the tables (if you’re a café or restaurant, for example) letting current customers know where they can find you and leave a testimonial. If you don’t ask, you don’t get, so it’s important to be proactive.

5. You might already be on there

You might be surprised to find that you’re already listed on Google My Business without ever having done anything yourself. Whilst that’s a great first step, you might also find that the listing includes inaccurate information, incomplete data, or even damaging details! The good news is that you can claim your listing and take control, adding great pictures, making sure your information is up-to-date, and fully optimising the listing. And then you’ll be on your way to better visibility on local searches!

So there you have it. Go ahead and do a quick search for your business name on Google. If you see a listing that you didn’t add, then claim it. And if there’s nothing, get started creating yours now. It can reap big rewards for relatively little effort.

About the author: Kim Brough is The Singing VA, providing admin, marketing and general virtual assistant services to small businesses across the UK. Find her on Facebook, Instagram and LinkedIn.

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